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The Secret Sauce for Successful Experiential Marketing

Retail TouchPoints

For instance, Sleep Number exhibited at CES (The Consumer Electronics Show) from 2013 through 2023 to position the brand as the leader in Sleep Technology and Wellness, resulting in an average of more than two billion media impressions per event and leading to the creation of an entirely new category: Sleep Tech.

Marketing 276
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Burlington Doubles Store Total Target to 2,000, Plans 75 Net New Locations for 2021

Retail TouchPoints

Burlington Stores has doubled its long-term store footprint target to 2,000 stores, up from the 1,000 -store target established when the company launched its IPO in 2013. The company is planning to open 100 new stores this year while at the same time relocating or closing 25 existing stores, bringing the net total of new stores in 2021 to 75.

Planning 264
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. It just takes dedication and an unrelenting drive to get there.

Marketing 279
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Footwear brand She Wear steps into retail with Brisbane store

Inside Retail

The store, located on Racecourse Road in Hamilton, offers She Wear’s entire product line, including its best-selling safety work boots, work shoes and functional lifestyle shoes. Launched in 2013, the brand specialises in safety footwear that is comfortable, fit, durable, and high quality.It

Location 130
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How fragrance king Vicken Arslanian revitalised the Commodity brand

Inside Retail

The perfume and fragrance goods brand , known for its unique range of products inspired by non-traditional scents like paper, moss and milk, entered the retail scene in 2013 after a successful Kickstarter campaign. If so, what locations are in mind? Commodity Fragrances is the embodiment of a comeback kid.

Consumer 130
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How Oz Hair & Beauty’s Guy Nappa drives growth through omnichannel innovation

Inside Retail

And no wonder, given the fast-growing omnichannel hair-care business has gone from strength to strength since it was founded in 2013. Its essentially a billboard in that location, Nappa said. The rest of the market is mass-market brands primarily sold in grocery stores. My parents are hairdressers.

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Your Brand Needs a Pop-up — Here’s how to Make it a Success

Retail TouchPoints

Fish markets, holiday fireworks stands and even old-timey salesmen during the early to mid-1900s all incorporated the mobile, temporary nature of pop-up shops into their sales models. After a rent spike forced Word Up to leave the location, the neighborhood banded together to raise $60,000 and help the bookshop reopen full-time in 2013.

Location 289