From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc
Inside Retail
JUNE 27, 2024
Brands that take a strategic customer-centric approach can benefit from what funds customers do have and with ‘Euro summer’ heating up – Bydee is investing in meeting market demand with a localised approach. This was achieved by tapping into the travel-inspired swimwear niche and pivoting the expansion to markets that resonated.
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