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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

A network outage can mean lost sales in the short term, as shoppers simply move to another brand for that purchase, or losses in the long term if that customer does not return. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

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Meet Revo, the performance sunglasses brand founded by a Nasa astrophysicist

Inside Retail

Revo Sunglasses return to independence Revo Sunglasses was founded by Nasa astrophysicist and optical engineer Dr Mitch Ruda who asked himself the question, what if we used the coatings that protect satellites to shield our eyes from the sun? Then, it set up a direct-to-consumer channel. “It

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Online or Offline Sales? Why not Both?

Retail TouchPoints

There are some products consumers will never feel entirely comfortable buying exclusively online. Many consumers prefer visiting a store to give their mattresses a bounce before making a purchase. Since the company’s launch in Frankfurt, Germany in 2013, Emma has reached customers in 30 countries.

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10 Key Wholesale Trends Shaping the Fashion Industry in 2023

Independent Retailer

In France new legislation expected in 2023 will require brands to label clothing and textiles that display each item’s environmental “score” in order to help consumers make more-informed purchase decisions. Changing Consumer Behavior. consumers sought out lower-cost brands or lower-priced products between April and July 2022.

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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Retail Bound

Drop Shipping Model Drop shipping is where a retailer markets a product, collects payment from the customer, and then orders the item from a supplier/wholesaler. There are some disadvantages to opting for a drop shipping process The fees are hefty Wholesalers charge an additional membership fee for drop shipping services. Dr. Ralph F.

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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

A model of Levi’s Stadium, the home of the San Francisco 49ers, which Levi’s acquired the naming rights to in 2013, and where Taylor Swift and Beyoncé recently performed on their respective blockbuster tours, rests on a nearby ledge. One example of this is the cool technology denim that Levi’s developed with Asian consumers in mind.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.