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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. The other trend Shake Shack helped to popularize is the rise of fast casual restaurants. These restaurants cater to consumers who want to grab a burger on the go but want an elevated version of it.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. More than 1.7

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. “We is speed,” said Oliver Chen, managing director at Cowen.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Hedge fund manager Edward Lampert, who is also Sears’ former Chairman and CEO and largest shareholder, purchased the company in bankruptcy proceedings for only $5.2 He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

If the deal went through Netflix would have managed Blockbuster’s online business. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Netflix wanted to sell its company to Blockbuster for $50 million in 2000, yes this really happened.

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