Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

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Fashion Apparel Advertising Supermarket 255

Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6

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Indigo 9 Digital

MARCH 15, 2022

If you are curious about what to do to take your business to the next level then consider these 10 ways to succeed in the retail industry. From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. Pick the right location. of Amazon’s revenues.

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Advertising Location Shopping Consumer 94

Indigo 9 Digital

MARCH 9, 2023

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Then in 2022 Walmart’s eCommerce sales were up 12%. Consumers are looking for one stop shopping. More than 1.7

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Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

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Advertising Returns Consumer Promotions 98

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). Episode 292 of the Jason & Scot show was recorded on Wednesday June 8, 2022. Transcript.

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Indigo 9 Digital

FEBRUARY 13, 2023

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. Blakely Lively discovered how hard it is to crack the direct to consumer space when she launched her lifestyle website called Preserve in 2014. Build a loyal following before you monetize.

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Beauty and Health Consumer Advertising Marketing 98