Remove 10
Remove 2012 Remove 2013 Remove Consumer Remove Marketing
article thumbnail

Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.

Consumer 130
article thumbnail

DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Using Data to Unlock Expansion Opportunities.

Wholesale 242
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why and How to use Baidu for Ecommerce Success in China

Retail TouchPoints

The Chinese ecommerce market was forecast to hit $1.62 Chinese consumers have a growing interest, and affinity for, Western brands and products, particularly in the luxury sector. Challenges to Succeeding in the Chinese Market. Analyzing the Scale and Breadth of the Opportunity. and Europe. Harnessing Search for Digital Success.

Consumer 218
article thumbnail

The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. The t-shirt quickly sold out.

article thumbnail

5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” Perhaps this will sound like a misnomer, but even direct to consumer retail businesses need brick and mortar stores.

article thumbnail

Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market. I have opened up 10-year accounts and I have also got several new genuine connections and leads so I am absolutely buzzing! In fashion we expect seasons.

Fashion 59
article thumbnail

Jason & Scot Show Episode 255 – Instacart Chief Revenue Officer Seth Dallaire

Retail Geek

Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. 4:52] Getting in there in 2012 and really. 6:26] Early 2012 when I had arrived at Amazon to help set up the North American.