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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 331
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

Wholesale 278
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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Pushback from Amazon is inevitable, as it will want to keep inventory down; however, it is imperative to plan ahead. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. Guru Hariharan is CEO of CommerceIQ.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Dedicating time to learn about, plan and spearhead new initiatives may be quite difficult. But the businesses that took the risk to advertise on the social media platform achieved impressive gains in new customers and revenue in a short time period. But innovation is key to staying relevant and meeting evolving customer expectations.

Marketing 344
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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. Digital advertising boom time. Digital advertising on Google. Amazon Advertising Rates Soar in Pandemic-Fueled Surge.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. How will Splintered Viewership Impact Advertising Efforts?

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Former Macy’s marketing officer joins NRF

Mass Relators

She served as Macy’s chief marketing officer from 2012 through 2016. Reardon spent the last decade with Macy’s, retailer of apparel, accessories, cosmetics, home furnishings and other consumer goods under the Macy’s, Bloomingdale’s and Bluemercury banners.