The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow
Indigo 9 Digital
FEBRUARY 13, 2023
goop’s newsletters are very popular with open rates of up to 40% which is twice the average for the lifestyle category. Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Entering a niche market is much scarier.
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