Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 312

Marketing Advertising Social Commerce Planning 312

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. Will sponsoring brands be tarnished by the turmoil surrounding the event ?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

A1 Retail

FEBRUARY 12, 2024

We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market. The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful!

Fashion 59

Fashion Returns Accounting Management 59