Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Retail Dive. Digital advertising boom time.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Rangeme

AUGUST 16, 2022

According to IRI, a Chicago-based market research firm, sales of cigarettes declined by 3.8% in the four weeks ending May 15, 2022, in all multi-unit retailers. The move is said to bring Walmart more in line with the growing array of health and wellness products it offers, but the retailer is a little slow off the mark.

Consumer 52

Consumer Advertising Location Shopping 52

Indigo 9 Digital

NOVEMBER 15, 2022

More marketing spend. Burger King is investing $120 million into advertising which is a 30% increase over what Burger King previously spent annually in advertising. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

Advertising 52

Advertising Marketing Spend Retail Trends Planning 52

Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” But it was not until 2012, four years after she sent her first newsletter that goop ventured into eCommerce. Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

FEBRUARY 28, 2023

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. Explore unconventional and creative marketing.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

JUNE 28, 2022

The retail sector is littered with companies like Sears, Lord & Taylor, Forever 21, Ann Taylor, J.Crew and Blockbuster that couldn’t keep up with the times. billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. Then sales declined for years.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98