Indigo 9 Digital

FEBRUARY 13, 2023

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

JUNE 28, 2022

billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. Horowitz decided Abercrombie & Fitch would focus on a young millennial consumer while Hollister would focus on a teen consumer. Abercrombie & Fitch looked like it would face extinction as well.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

Grocer 67

Grocer Promotions Fashion Management 67

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52

Retail Geek

MARCH 18, 2022

ShipBob is a tech-enabled third-party logistics provider (3PL) that fulfills e-commerce orders for direct-to-consumer brands. Scot: [5:52] And then so that was 2015 earlier kind of also 2014 yet. Dhruv: [5:58] Now 2014 2015 we got into this incubator called y combinator Scott so. Dhruv: [10:50] Yeah no.

Merchant Services 52

Merchant Services Fulfillment Shipping Marketing 52

Retail Geek

MAY 13, 2021

In 2014 Brad Stone wrote the seminal biography of Amazon, “The Everything Store.” In episode 263 is an interview with Brad Stone about his new book, Amazon Unbound. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ?

Fulfillment 52

Fulfillment Advertising ATS Customer Experience 52