Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

FEBRUARY 13, 2023

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. But it was not until 2012, four years after she sent her first newsletter that goop ventured into eCommerce. Build a loyal following before you monetize. 150,000 subscribers. The t-shirt quickly sold out.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Retail Geek

FEBRUARY 24, 2021

Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. 4:52] Getting in there in 2012 and really. 6:26] Early 2012 when I had arrived at Amazon to help set up the North American.

Advertising 75

Advertising Consumer Shopping Grocer 75

A1 Retail

FEBRUARY 12, 2024

I have opened up 10-year accounts and I have also got several new genuine connections and leads so I am absolutely buzzing! We are showing 10 new ranges and there has been an excitement in our buyers.” On the subject of fashion seasons he said, “’The consumer isn’t driving seasonality it’s the retailer that drives it.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52

Retail Geek

MARCH 18, 2022

ShipBob is a tech-enabled third-party logistics provider (3PL) that fulfills e-commerce orders for direct-to-consumer brands. Scot: [10:41] If you’re in Jason’s building he would have reported you as like a probably a drug dealer some suspicious Behavior going on up on the 31st floor. Dhruv: [10:50] Yeah no.

Merchant Services 52

Merchant Services Fulfillment Shipping Marketing 52

Retail Geek

MAY 13, 2021

Brad: [19:34] Yeah or 10 billion dollar philanthropy so I don’t know it’ll be interesting will be and also a reputation on the line with the space company that hasn’t produced anything so there’s a lot of other stuff that could draw Bezos away. Scot: [19:33] True yeah.

Fulfillment 52

Fulfillment Advertising ATS Customer Experience 52