How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion
Inside Retail
MARCH 19, 2024
While it was important to drive volume through e-commerce, it was important to improve the overall customer experience. Prior to this, we didn’t have the structure right, so it [the previous customer experience] really held us back in what we did,” he said. At the time the brand had 10 stores in Victoria. “We’re
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