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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app payments in 2011. Back in 2009 it launched its mobile app. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Do you like this content?

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lululemon’s Strategy for Success, 5 Things to Emulate

Indigo 9 Digital

By Tricia McKinnon In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious. In 2011 lululemon brought in $1 billion in revenue, a decade later it is a $6 billion company in terms of revenue. Shopping at lululemon is quick and easy.”

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. While shopping online is convenient there is still a lot of friction in the shopping process. Reduce friction in the shopping process. Still not convinced?

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app mobile payments in 2011. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content?

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McDonald’s Digital Strategy, 10 Things You Need to Know

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. One of the clear benefits of having more digital customers is it allows retailers to gather rich customer data. Do you like this content? More personalized customer interactions.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

In 2011 Paltrow published a cookbook called My Father's Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. There wasn’t anything commercial about it.

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GameStop’s Strategy, What You Need to Know

Indigo 9 Digital

GameStock’s revenues reflect this shift with sales peaking in 2011 at $9.6 But as GameStop moves into these areas it faces steep competition from the likes of Best Buy, Walmart and Amazon who are all among the top ten eCommerce retailers in the United States. billion , much higher than the $6.0 billion GrameStock brought in last year.