2011, Consumer, Promotions and Social Commerce

How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

SEPTEMBER 29, 2022

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

Social Commerce

Social Commerce Consumer Shopping Returns

Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Social Commerce

Social Commerce Consumer Promotions Customer Experience

Experience Retail Today

How Rising AR Adoption is Driving Snap’s Commerce Strategy

Opinion: Yes, retailers need an app, but they also need a strategy

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