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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 225
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. The Chinese ecommerce market is expected to be worth $3.3 The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Patel Goyal has worked at Etsy since 2011, starting her career with the maker marketplace as Director of Marketplace Integrity, Trust and Safety — the first person to fill this role. While Raga has resigned to “pursue personal ventures,” according to Etsy, she will remain as an advisor to Depop until Sept. billion acquisition.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Online consignment store ThredUp’s Resale Report found the global secondhand market is set to nearly double by 2027, reaching US$350 billion with the resale market growing three times faster than the apparel market.

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Davis joins IRI as global chief marketing officer

Mass Relators

CHICAGO — IRI has named Misty Muscatel Davis global chief marketing officer, the company said Tuesday. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.