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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

Marketers no longer have to wait for an entire purchase cycle to see whether a campaign was effective in acquiring high LTV customers. Segmentation for Targeted Marketing: Segment and target high-value customers based on data like past purchases, customer decile and persona.

Marketing 289
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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

During Mark Tucker’s tenure as managing director of L’Oréal Australia from 2002 to 2010, annual revenue grew from $12 million to more than $400 million. Tata Harper, a clean beauty brand started in the US in 2010, is valued at over US$65 million today. The same goes for wholesale partnerships.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Since 2010, PERC has done a lot of legwork to cement its credibility as a trusted source for delicious, ethically sourced specialty coffee, and build their brand personality as friendly, welcoming coffee people who just want to help everyone find their perfect cup.

Marketing 264
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

He reiterated that the region’s rising urbanisation, fashion-conscious youth, and growing popularity of sports and streetwear culture create a favourable market for New Era’s trendy and sports-inspired headwear.

Fashion 130
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How small retailers can improve customer and associate experiences this holiday season

Cisco Retail

Retailers have adapted to new ways of communicating with customers – both old and new, including virtual consultations, social media, loyalty programs, and targeted marketing. This Saturday, November 27, when it’s time to make your holiday list and check it twice, head to your local small businesses to help make those wishes come true.

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How Small Retailers Can Improve Customer and Associate Experiences This Holiday Season

Cisco Retail

Retailers have adapted to new ways of communicating with customers – both old and new, including virtual consultations, social media, loyalty programs, and targeted marketing. This Saturday, November 27, when it’s time to make your holiday list and check it twice, head to your local small businesses to help make those wishes come true.

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Chantel Shafie on her namesake jewellery brand’s journey to go global 

Inside Retail

Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.

Boutique 130