From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores
Retail TouchPoints
OCTOBER 23, 2020
Early C2B adopters discovered the revenue advantages of opening retail stores after successfully building a loyal following online. Warby Parker started its business online in 2010 and opened its first retail store in 2013. Now its brick-and-mortar stores provide half of its revenue. Boost customer touch points.
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