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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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From “most downloaded” to underdog: Deal gives Wish a lifeline but no guarantees

Inside Retail

Upon close, we expect the new Wish platform will have an improved customer experience through increased product assortment and merchant selection. And for our merchants, we will be able to offer fully integrated logistical capabilities to deliver unmatched cost-efficient services with high-quality control and transparency.”

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. The online payments provider hopes to successfully negotiate and announce a deal by the time it reports quarterly earnings on Nov. It acquired return-service provider Happy Returns in May.

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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

More than a decade ago in 2010 JD.com started offering same day and next day delivery and claimed it was the first eCommerce company in the world to do so. China has the largest market for social commerce. Social commerce, which is eCommerce sales that are made on a social media platform, is a big business in China.