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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. How they do that is becoming increasingly important.

Marketing 289
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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

During Mark Tucker’s tenure as managing director of L’Oréal Australia from 2002 to 2010, annual revenue grew from $12 million to more than $400 million. billion by 2027, according to a recent report by Brandessence Market Research. . billion by 2027, according to a recent report by Brandessence Market Research. .

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Fashion 130
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How small retailers can improve customer and associate experiences this holiday season

Cisco Retail

Retailers have adapted to new ways of communicating with customers – both old and new, including virtual consultations, social media, loyalty programs, and targeted marketing. This Saturday, November 27, when it’s time to make your holiday list and check it twice, head to your local small businesses to help make those wishes come true.

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How Small Retailers Can Improve Customer and Associate Experiences This Holiday Season

Cisco Retail

Retailers have adapted to new ways of communicating with customers – both old and new, including virtual consultations, social media, loyalty programs, and targeted marketing. This Saturday, November 27, when it’s time to make your holiday list and check it twice, head to your local small businesses to help make those wishes come true.

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Chantel Shafie on her namesake jewellery brand’s journey to go global 

Inside Retail

Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.

Boutique 130