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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. Wish has been in the midst of a massive turnaround effort for more than a year now, and in summer 2022, the app reintroduced itself to consumers with a rebrand and major marketing blitz. And this is just the first of in a series of shopping events Wish has planned for 2023.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.”

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The second prong was replacing foundational systems, such as the company’s legacy enterprise resource planning (ERP) system. “It If a customer walks into a store and says, ‘My hands are full, ship it to me,’ that’s one experience we have to offer.

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Interview: How Wish aims to compete with rivals Shein and Temu

Retail Gazette

Retail Gazette caught up with chief product officer Mauricio Monico on how it plans to compete with its Chinese rivals. Wish now sits in a highly saturated market – not forgetting about the biggest Chinese giant Alibaba – but its not looking to do “same thing, just a little bit better”, explains Monico.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Within a year, the sorting centre run by garment re-use and recycling charity Moda Re plans to double the volume it handles to 40,000 metric tonnes annually. Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said.

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The challenge of continually improving: Why Tinyme’s Ben Hare loves his job

Inside Retail

Our 2023 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Hare is optimistic about what the new factory means for the brand’s growth potential in the UK, which is its second-biggest market after Australia.

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How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

“It’s not like we were in ecommerce and were just going to add a marketplace; we’re in a totally different business, so it’s been a wild ride,” said Lisa Kennelly, Chief Marketing Officer of Fishbrain in an interview with Retail TouchPoints. Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It

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