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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. In fact, rather than looking at lifetime value or customer acquisition cost (CAC) as standalone metrics, it is recommended to analyze the LTV:CAC ratio. Lawrence holds an M.A.

Marketing 289
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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

During Mark Tucker’s tenure as managing director of L’Oréal Australia from 2002 to 2010, annual revenue grew from $12 million to more than $400 million. Tata Harper, a clean beauty brand started in the US in 2010, is valued at over US$65 million today. The same goes for wholesale partnerships.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 264
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation.

Fashion 130
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How small retailers can improve customer and associate experiences this holiday season

Cisco Retail

You’ve likely heard about Black Friday and Cyber Monday, but there’s a spending holiday that we at Cisco are just as fond of – #SmallBusinessSaturday. While it’s easy to look at those statistic and become overwhelmed, securing your business-critical systems can be a simple task. First, identify what solutions you need to secure.

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How Small Retailers Can Improve Customer and Associate Experiences This Holiday Season

Cisco Retail

But there’s a spending holiday that we at Cisco are a bit more fond of – #SmallBusinessSaturday. While it’s easy to look at those statistic and become overwhelmed, securing your business-critical systems can be a simple task. SmallBusinessSaturday is a movement started by American Express in the U.S.

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Chantel Shafie on her namesake jewellery brand’s journey to go global 

Inside Retail

Chantel Shafie’s journey into fine jewellery design began with her studies in college but truly took shape in 2010. Noticing a gap in the Hong Kong market for design-focused jewellery, she collaborated with a local workshop renowned for heirloom pieces and custom bridal jewellery for private clients.

Boutique 130