How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value
Retail TouchPoints
JANUARY 9, 2025
Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. In fact, rather than looking at lifetime value or customer acquisition cost (CAC) as standalone metrics, it is recommended to analyze the LTV:CAC ratio. Lawrence holds an M.A.
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