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Dollar General Adds 100+ Private Label Products as it Expands Fresh Food Offerings

Retail TouchPoints

Originally introduced in 2009, the expansion will bring the range of Clover Valley items to approximately 600 , with new additions including sauces, condiments, entrees, sides and snacks. “We As of Q1 2023, Dollar General offers fruits and vegetables in nearly 3,900 stores, with plans to offer produce in 5,000 locations by January 2024.

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Dollar General expands its private label brand

Mass Relators

“We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “We Introduced in 2009, Clover Valley has expanded to include approximately 600 items.

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