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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly.

Consumer 322
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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

Consumer 224
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Marketing 251
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Will “shy” consumers come out for Singles Day? Global brands weigh in

Inside Retail

The idea for Singles Day had originated at China’s Nanjing University back in 1993 and was originally called “Bachelor’s Day.” How much do consumers spend? When did the idea of Singles Day originate? trillion yuan ($157.97 billion), according to data from consultancy firm Bain. .

Consumer 130
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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. Beer Cartel launched its beer subscription service back in 2009 and it now accounts for about 80 per cent of the online business, according to Kelsey.

Consumer 231
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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High Court decision on $125m fine for Volkswagen is a shot at greenwashers

Inside Retail

The $125 million fine is the largest penalty ever imposed on a company in Australia for misleading consumers. This is a significant win for the Australian Competition and Consumer Commission in its ongoing battle against “greenwash”, by which companies make false environmental claims to mislead consumers.

ATS 130