Remove 2009 Remove Accounting Remove Markdowns Remove Returns
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More recessions lessons from Greenlit Brands, Camilla, Super Retail

Inside Retail

Advice: Any CEO is measured by the profit margin they generate from the turnover of their inventory, so it’s critical to always measure your return on working capital. With liquidity being key, we knew that if the product was not selling now, it would not sell in November, being summer, so we had to take the markdowns and be ruthless.