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11 Things You Need to Know About Shein

Indigo 9 Digital

Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein. Shein is vertically integrated allowing it to go from design to shipping in as little as three days.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. Farfetch, which launched its luxury goods online marketplace more than a decade ago in 2008, clearly had a vision of what online luxury sales could be before many woke up to this reality.

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

Taobao is the largest online shopping marketplace in China. Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. Then sellers ship merchandise directly to customers via third party logistics providers. Alibaba does not charge merchants on Taobao listing or transactions fees.

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Brand Loyalty is Put to the Test

Rangeme

The great consumer shift: Ten charts that show how US shopping behavior is changing. The great consumer shift: Ten charts that show how US shopping behavior is changing. Since the 2008 recession, consumers started to look for brands and products that offer better value for money. Last year, 36 % of U.S. McKinsey & Company.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Now popular online fashion retailers began to popup with ASOS launching in 2000, Boohoo and Fashion Nova launching in 2006 and Shein launching in 2008. One defining characteristic of these online retailers is that they are fast to market, so fast they are called ultra fast fashion retailers. Do you like this content?

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Target’s eCommerce Strategy, Why it’s Outperforming

Indigo 9 Digital

Its business model which is centred around one stop shopping as well as its omni-channel offerings are just a few of the areas Target has excelled in. One stop shopping. It is not a coincidence that many of the retailers that are performing well offer one stop shopping. One stop shopping is not new.