How 99 Bikes plans to return to profit with an electric-powered push
Inside Retail
MARCH 26, 2024
A year later, Turner founded the Pedal Group, as a joint venture between the Turner family and Flight Centre in 2008. Pedal Group owns two separate businesses in the bicycle industry, 99 Bikes, a direct-to-consumer (DTC) retail operation, and Advance Traders, a bicycle wholesale business that the group acquired in July 2008. “At
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