Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand
Retail TouchPoints
MAY 20, 2022
The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. And because those wholesale relationships were so central to Natori’s business, losing or seeing a significant pullback from even one account would have been a big blow.
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