SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals
Retail TouchPoints
MAY 9, 2023
Despite the controversies, the fast-fashion brand has been named one of Gen Z’s favorite brands and one of the fashion industry’s most popular brands. SHEIN’s incredible reach, amplified through influencers, and its focus on creating on-trend items at an extremely rapid pace can be thanked for that.
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