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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. used a few TikTokers to promote the challenge and then celebrities like Lizzo, Reese Witherspoon and Ellen joined in. The only brands in the mass makeup segment that are larger than e.l.f. CEO Tarang Amin.