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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Officeworks’ evolution Officeworks became part of Wesfarmers in November 2007 following the conglomerate’s acquisition of Coles Group by way of a scheme of arrangement. Geeks2U supports our customers beyond the point-of-sale, providing help to set up mobile phones, printers, computers or smart home devices,” Hunter said.

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How to make cashless pay off for you

Inside Retail

Technological advancements over the past decade revolutionised the way consumers pay for goods and services. Data from the Reserve Bank of Australia suggests that, nowadays, cash is used for only 16 per cent of in-person transactions, down from about 70 per cent in 2007. The retail world is embarking on a cashless revolution.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.”

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