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Wayfair Promotes Marketing Insider to CMO

Retail TouchPoints

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. Macri joined Wayfair in 2007.

Marketing 149
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L’Oreal names Kendall Jenner as a global ambassador 

Inside Retail

Born in Los Angeles in 1995, Jenner has become one of the world’s most recognised models and one of the world’s most influential women since 2007, together with her sisters. “At Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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Iceland boss Richard Walker calls for change in law after baby formula price cuts

Retail Gazette

Iceland boss Richard Walker joined the call for a change in advertising laws that currently ban retailers from promoting price reductions on baby formula products. However, current legislation prevents manufacturers and retailers from including infant formulas in price promotions or other activities aimed at increasing its sale.

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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

The visit to India comes at an important juncture for the company. Interestingly, Walmart’s global advertising business grew by over 30 per cent. Just to recap, Walmart first entered the Indian market in 2007 with the wholesale ‘cash and carry’ business, Bharti Retail. per cent increase in revenue to US$152.3

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Amazing Business Radio: Dennis Yu

Hyken

How to Use TikTok for Marketing and Customer Service. Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Dennis Yu shared these tips (and more) on how to use TikTok for business: Keep TikToks at 15-30 seconds long.

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Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

They only released a few pairs at a time, creating demand and a sense of exclusivity. Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Lastly, Nike made sure to continue improving the product by releasing updated versions over the years, keeping it relevant in the market.

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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. It matches influencers with retailers to advertise and market retailers and products across social platforms. The nice thing about ShopStyle is, because we started with search, we’re really good at that component.

Fashion 284