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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. But come 2006, 2007 we really started to see that loyalty go away, and the bigger piece of it was [that] fewer people were going into department stores overall.

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