How Formula One became marketing’s latest playground
Inside Retail
JUNE 10, 2025
So-called ‘grid girls’ were barred from pre-start celebrations in 2018, and tobacco advertising was banned back in 2006. The 10 competing teams account for 72 per cent of sponsorship funds, with trackside sponsors and Formula 1 partners taking the balance. “F1 His off-track fashion choices are often bold and controversial.
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