5 Shopper Insight Fundamentals that still apply today
Shopper Intelligence
OCTOBER 27, 2020
How to Be a Retail Revolutionary (2006): “I want to understand why we’re willing to spend $3.50 As few as 2 machines in the lobby accounted for as much consumption and sales as 4 times that number on the office floor. Here is an inspiring list of shopper questions from Kate Newlin’s book, Shopportunity!:
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