2005 Advertising Consumer Marketing 
Retail TouchPoints
SEPTEMBER 22, 2023
The bulk of the statement was spent touting the larger benefits of Prime membership and how those benefits have expanded since the offering first debuted in 2005. Indeed, the news likely will be received with a bit of consternation, although probably not surprise, from consumers.
Inside Retail
JUNE 22, 2023
The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Amazon, which launched Prime in 2005 and has around 170 million subscribers in the US, said it is willing to defend itself in court. or more, according to the complaint. The retailer reached a $2.35
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Retail Minded
AUGUST 18, 2022
Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. On the other side, consumers are concerned about how these innovations impact their leisure time. . Online Digital Video for Marketing.
Mass Relators
FEBRUARY 1, 2022
CHICAGO — IRI has named Misty Muscatel Davis global chief marketing officer, the company said Tuesday. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth. Misty Muscatel Davis. “We
Retail TouchPoints
JUNE 1, 2021
We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.
Retail TouchPoints
SEPTEMBER 8, 2021
Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. grocery market.
Inside Retail
MARCH 29, 2022
Phil Knight, the co-founder of Nike, famously once said he hates advertising. When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Nike had 14 per cent market share of technical running shoes.
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