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Location Data is a Must for Site Selection

Retail TouchPoints

As the country continues its transition to a post-pandemic reality, future business success hinges upon accounting for changing consumer dynamics and taking a data-led approach to retail site selection. Consumer Behavior has Changed. By and large, people are remaining within a closer proximity of home as remote work continues.

Location 238
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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Image courtesy The Lumistella Company The success of the brand feels like something of a Christmas miracle to Co-founder and Co-CEO Christa Pitts, who launched the Elf on the Shelf with her twin sister, Chanda Bell, and mother, Carol Aebersold, in 2005. We’ll also be rolling out an endorsed brand name for all of our consumer products.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

To effectively reach consumers and support publishers, marketers should be concerned about the quality of the publisher’s brand and the sentiment of the information their ads appear next to, instead of the generalized context. but are taking sentiment into account. Check your tech.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

Marketing 130
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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

Some stats support the gloomy outlook: according to Kearney , 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year on record in 2023 ( Insider Intelligence ). Today, brands are competing for consumers’ share of wallet. The reality though is less stark.

Consumer 295
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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

A few decades later when Sears merged with Kmart in 2005 the combined organization generated a substantial $55 billion in revenue. He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores. Richard Sears was a visionary. Retail stores.

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Retailers And Suppliers Take On The Climate Change Crisis

Rangeme

Data from Climate Action 100+, a group of investors worth $55 trillion, reveals the sector currently accounts for a third of global greenhouse gas emissions, mostly through its supply chains. s retailers have already reduced their emissions by 36% in absolute terms since 2005. How retailers are responding. In the U.K., In the U.K.,

Grocer 52