article thumbnail

e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

That explains why discount retailers like Dollar General and Dollar Tree are opening hundreds of stores this year and retailers like Gap, Nordstrom and Macy’s are closing stores. caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. s global artistic director.

article thumbnail

Four LGBTQ-Owned Brands to Shop and Support on RangeMe

Rangeme

Empower BodyCare Founder and CEO, Trista Okel, began making CBD-infused topical products in late 2004 for her mom, who suffers from severe arthritis. We’re honored to have the opportunity to promote these LGBTQ-owned brands and share their products and stories. Check out Apothecary by Dr Botanicals on RangeMe here. Empower BodyCare.