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POC , the Swedish manufacturer of helmets, protection, eyewear and apparel for cycling and skiing, has launched its flagship direct-to-consumer (DTC) online store, fully localised to sell in 35 global markets, in partnership with Centra , the specialist fashion and lifestyle ecommerce platform.
Enhancements to the shopping experience form a key part of the trial, with improvements such as streamlined checkout processes, new self-service options, and a simplified Click & Collect service. This includes the brand-new At Home with Stacey Solomon Spring/Summer Collection, showcasing seasonal selections for modern living.
Podcast about e-commerce and digital shopper marketing. 5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42]
The customer experience is also set to get a major upgrade, with faster, easier shopping thanks to streamlined checkouts, new self-serve options, and hassle-free Click & Collect. Shoppers can also refuel at ASDAs latest Kitchen concept eatery, featuring an upgraded menu of hot and cold favouritesincluding a new fresh pizza offering.
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