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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

When you look at Amazon you can see that it has always seen itself as more than a book seller. This changed with Dove’s Real Beauty campaign in 2004. The models in the campaign were also more diverse and inclusive than other marketing campaigns at the time. Dove’s 2004 Real Beauty campaign.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is speed,” said Oliver Chen, managing director at Cowen. s global artistic director.