Dove’s Marketing Strategy, 5 Keys to its Success
Indigo 9 Digital
MAY 16, 2022
When you look at Amazon you can see that it has always seen itself as more than a book seller. That view helped Amazon to move into new categories and to create successful businesses like Amazon Web Services which sit outside of its core retail business. This changed with Dove’s Real Beauty campaign in 2004. Giving back.
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