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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target has named Cara Sylvester to the newly-created role of EVP and Chief Guest Experience Officer. She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. Brett Craig was promoted to EVP and CIO, where he will report to Sylvester.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

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Walmart Canada makes leadership changes

Mass Relators

MISSISSAUGA, Ontario — Walmart Canada has named four executives to new leadership roles as part of a push to “transform the customer experience for millions of customers in-store and online,” the company said Wednesday. We recognize and promote great talent. million customers daily.

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