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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target has named Cara Sylvester to the newly-created role of EVP and Chief Guest Experience Officer. She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. Hennington, who has been with Target since 2003, will continue reporting to Cornell.

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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Ssense was launched in 2003 by brothers, Rami, Firas and Bassel Atallah and considers itself a fashion outsider despite its strong industry influence and ability to sell out brands. Trust leads to loyalty and it’s really about the consistency of the customer experience and being very deliberate around that.”

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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

Within the metaverse, the business owner can create a virtual marketplace that is infinitely larger for customers to shop comfortably. From the comfort of their home, an individual can enter the digital space of a store’s market and visualize the product, taking in the product line and the full, curated brand experience.

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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Start reading more and sharing articles.

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An Interview with DevNet Specialized Partner, Conscia Denmark

Cisco Retail

To help further that innovation mindset and differentiate themselves in the competitive Danish market, Conscia Denmark recently accomplished the DevNet Specialization and are delivering programmability solutions to their customers. Conscia has been an infrastructure integrator since our beginning in 2003.

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Walmart Canada makes leadership changes

Mass Relators

MISSISSAUGA, Ontario — Walmart Canada has named four executives to new leadership roles as part of a push to “transform the customer experience for millions of customers in-store and online,” the company said Wednesday. His career with Walmart began in 2003 when he joined ASDA, Walmart’s former UK division.

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