Remove 2003 Remove Customer Experience Remove Marketing
article thumbnail

Embracing MoCRA for a Safer, Transparent Cosmetics Industry

Retail TouchPoints

As of December 29, 2023, all cosmetics marketed in the U.S. By aligning operations with the requirements of MoCRA, manufacturers and retailers can not only meet regulatory standards but also build consumer trust in a competitive market. which he co-founded in 2003. Some exemptions do apply.

Consumer 297
article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target has named Cara Sylvester to the newly-created role of EVP and Chief Guest Experience Officer. She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. Hennington, who has been with Target since 2003, will continue reporting to Cornell.

article thumbnail

How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

Within the metaverse, the business owner can create a virtual marketplace that is infinitely larger for customers to shop comfortably. From the comfort of their home, an individual can enter the digital space of a store’s market and visualize the product, taking in the product line and the full, curated brand experience.

article thumbnail

A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Start reading more and sharing articles.

Planning 295
article thumbnail

How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. per pair, according to Ting.

Consumer 279
article thumbnail

How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price

Retail TouchPoints

Since its launch on Amazon in 2003, ThriftBooks.com has gone on to become one of the world’s largest online independent used booksellers, and has sold more than 250 million books across 160+ countries. But with those investments] we focus on what is going to make a better consumer experience.

Marketing 278