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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

These advocates can be sourced at great precision based on affinity, lifestyle, ethnicity, age, location and even profession. He has been leading the charge for retailers to build advocacy campaigns online reflective of their customer bases. He founded one of the first new media agencies in 1991 and social media agencies in 2003.

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Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

Mark Ghermezian, Co-CEO of the American Dream complex located in New Jersey’s Meadowlands, insists that his internal team doesn’t think of it as a mall. “We In fact, its location in the New York metropolitan area could make it a magnet for families seeking entertainment options who are still leery of flying to Orlando or Anaheim.

Consumer 174