2003, Consumer and Retail Marketing - Experience Retail Today

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. We need more scale.

Marketing

Marketing Consumer Advertising Retail Marketing

How to Win in Retail: Less Science, More Art

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.

Consumer

Consumer Customer Experience Promotions Advertising

Experience Retail Today

5 Ways Retailers can Begin to Market from the Outside-In

How to Win in Retail: Less Science, More Art

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