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From Supply Chains to Fitting Rooms, RFID Demonstrates its Retail Versatility

Retail TouchPoints

RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles, including the jumpstart provided by Walmart in 2003 when it mandated RFID tagging by its top 100 U.S. suppliers (and continuing to today ). But these systems’ reliance on computer vision technology made it a poor fit for apparel sales. “At

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Asda signs up Michael Bublé to star in Taika Waititi directed Christmas ad

Retail Gazette

The Sun reports that Bublé will appear as a checkout worker in a series of ads directed by Taika Waititi, who directed JoJo Rabbit and Thor: Ragnarok. Asda used original footage from 2003 film Elf along with some camera trickery to create the ad, which saw Buddy inadvertently join the Asda team on a trial shift.

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