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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Consumer 276
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. As we have grown consistently more accustomed to having the world at our fingertips, online shopping has only grown. The next challenge becomes customer consideration. Micro-segmenting. We need more scale.

Marketing 229
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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Third-party online retailers have proven that consumers prioritise the acquisition of the product over the in-store purchase experience. Net-a-Porter is considered a pioneer in the online luxury space since its founding at the start of the millennium in the year 2000 by Natalie Massenet.

Wholesale 130
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. Build your POV Learn more about your customer base and map out their potential evolution in the metaverse. Josh Dreller is the Senior Director of Content Marketing at Skai , an intelligent marketing platform.

Planning 235
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How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price

Retail TouchPoints

Since its launch on Amazon in 2003, ThriftBooks.com has gone on to become one of the world’s largest online independent used booksellers, and has sold more than 250 million books across 160+ countries. When I joined the company 10 years ago, we were 100% analog, there was no automation at all except our key algorithm.

Marketing 247
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Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

“We built it as an experience center, and we like to call it the ultimate experience center ,” said Ghermezian during a recent World Retail Forum webinar moderated by Dan Hodges, CEO of Consumers in Motion. I think the culture since I joined in January is almost like being at a startup in some ways.”. We have designers.

Consumer 174
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What is American Dream — and What Does it Want to Be? RTP Editors Weigh In

Retail TouchPoints

All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu , the mega-mall-slash-experience-center has been a point of debate for industry players and New Jersey residents alike. I ate at a noodle shop directly outside Nickelodeon Universe.

Shopping 235