Abercrombie & Fitch’s Turnaround, Why its Working
Indigo 9 Digital
JUNE 28, 2022
The brand’s discriminatory behaviour did not go unnoticed and in 2003 Abercrombie & Fitch was sued for racial discrimination by a group of employees and rejected job applicants. Competition from fast fashion retailers and the rise of athleisure lured customers away. It can spread fashion trends really, really fast.”.
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