Remove 2002 Remove Marketing Remove Marketing Spend Remove Shipping
article thumbnail

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. It is estimated that Wayfair loses money on each sale it makes.